RCA2020
is the visual identity and design of the online platform for the Royal College of Art’s 2020 final year show.
Our primary aim was to capture the diversity, creativity and hybridity of the RCA’s community in 2020, through a series of cross-college student workshops to create an identity that was inclusive and collaborative.
Resulting in four stylistically distinct type families incorporating differing motion behaviours representing each of the four schools within the RCA – Architecture, Arts and Humanities, Communication and Design. The platform maintains aspects of the modularity used within the identity whilst the overall design places the students’ work at the forefront.
Designed in collaboration with Philip Veech & Sean Steed
Our primary aim was to capture the diversity, creativity and hybridity of the RCA’s community in 2020, through a series of cross-college student workshops to create an identity that was inclusive and collaborative.
Resulting in four stylistically distinct type families incorporating differing motion behaviours representing each of the four schools within the RCA – Architecture, Arts and Humanities, Communication and Design. The platform maintains aspects of the modularity used within the identity whilst the overall design places the students’ work at the forefront.
Designed in collaboration with Philip Veech & Sean Steed